The North Face - KA YO

We collaborated with KA YO and The North Face to conquer Ben Macdui, the second-highest mountain in the UK, during the harsh winter.

Partnering with KA YO and The North Face, we took on the challenge of testing the latest Summit Series™ Climb gear in the unforgiving Scottish winter. Scaling the mighty Ben Macdui, the UK's second-highest peak and the largest in the Cairngorms, we pushed the product to its limits. Through this climb, we sought to inspire others to embark on their own expeditions and conquer new heights.

KA YO intends to equip the modern explorer with pioneering sports brands in an inspiring and experiential framework—as close to nature as urbanity. The 800-square-meter retail space is on the third floor of the historic department store Nordiska Kompaniet in Stockholm. This building has served as a premier retail destination for over 100 years. Balancing industrial elements with the raw essence of nature, the aesthetic of bare mountain landscapes has been a foundational inspiration for the interior.

You can see more from the editorial here.

Producer/Art Director - Joshua Murray

Photographer - Andy Foote

Lighting/Assistant - Thomas Lindie and Liam Urquhart

Talent - Hannah Keenan and Joshua Murray